SpecialityPlanning Director, GOOD Agency
Pete is Planning Director at GOOD, leading the agency's strategy team working with charity and business on cause-marketing. He leads the strategic transformation of business to direct their positive impact on the world (Kingfisher, Quorn) and with charity to find sustainable growth into the future (RNIB, The Children's Society, Sue Ryder, Christian Aid, RHS). He started his career 10 years ago at DARE, a leading social and digital agency, on clients like Barclaycard, BMW and Aviva. Outside of work he’s deeply rooted in his local North London neighbourhood and has been a community organiser working with young people, seniors and refugees for over a decade.