By the Waves Charity ConsultingLeesa Harwood has 30 years’ experience in the third sector. Starting as a fundraiser with The American Cancer Society in the USA she returned to the UK to Business in the Community, then led charity fundraising teams including Save the Children and The Dartington Hall Trust. In 2009 Leesa joined the RNLI where she was Head of Engagement then Director of Fundraising, and finally Director of Lifesaving and Fundraising. She became the first woman to head up the RNLI’s lifeboat, lifeguard and flood rescue operation as well leading the fundraising team to generate over £150 million annual income. Here she led the first, and most successful fundraising ‘Opt-In’ campaign in the sector to date and led the RNLI to become the first charity to accept crypto-currency donations. Since 2018 Leesa has consulted, advised and coached third sector leaders on all aspects of running successful charities and fundraising operations through her charity consultancy By the Waves. Leesa is also a Trustee at The Big Issue Foundation.