SpecialityDirector of marketing and fundraising, Worldwide Cancer Research
Director of marketing and fundraising, Worldwide Cancer ResearchLaura McLachlan is Marketing and Fundraising Director at Worldwide Cancer Research, Scotland’s only cancer research charity that believes kickstarting bold, discovery research is the only way to cure cancer. The team of 40 funds £4million of bold cancer research around the world every year – raised entirely from donations. For a charity of its size, it punches well above its weight.
The charity rebranded and relaunched in November 2019 with a bold new fundraising proposition, a new look and tone of voice, which sets it apart from other cancer research funders. With a background in journalism and communications, and having worked in various fields including sport and education, Laura is passionate about creative problem solving on limited budgets, seeing ideas as ‘salvation by imagination’ – making resource work hard in the right places – and taking an inventive approach to fundraising and social awareness.