Holly Roberts

SpecialityDirect marketing manager, Unicef
Direct marketing manager, UnicefHolly is the lead for Unicef UK’s first subscription product Paddington’s Postcards after its successful pilot in 2019. Her career has spanned across direct marketing in a number of international development charities, where she has built up a range of fundraising expertise. Most recently managing the large regular giving programme at Unicef UK, focussing on maximising value & engagement in supporter journeys, successfully increasing regular giving loyalty, and launching a number of large scale emergency appeals.