Caroline Appleton

SpecialityHead of fundraising innovation, WWF-UK
Head of fundraising innovation, WWF-UKAn individual giving fundraiser for over 13 years, Caroline has worked for a number of organisations of varying size and mission. She started her career establishing an individual giving programme from scratch at Children in Crisis, before going on to lead acquisition and retention teams at NDCS, Plan International and WWF. In her most recent role of Head of Fundraising Innovation at WWF, Caroline is focused on developing the individual giving portfolio and looking for new fundraising opportunities to enable WWF to continue to Fight for our World.