Proud dad into digital, innovation & NPD. Loves guitar, surfing and traveling. Fascinated re psychology and what motivates people.
I lead the Mindful Monsters and NPD programme as well as digital marketing at Scope.
I am fortunate to have developed acquisition, CRM, brand, and NPD strategies for the likes of Audi, Setanta Sports APAC, Shelter, M&C Saatchi, Nestle, Optus, National Breast Cancer Foundation, Heineken, Melanoma Institute Australia, and Weber. I’ve also been a co-owner of a digital agency.
I am passionate about digital. The accountability it gives, the challenges and opportunities it can create and the endless wrestle between creativity, data, and common sense to reap the best outcome.