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Si Muddell, Scope

Scope

Digital engagement strategy director

Si Muddell, Scope

Scope

Digital engagement strategy director

Biography

Proud dad into digital, innovation & NPD. Loves guitar, surfing and traveling. Fascinated re psychology and what motivates people.

I lead the Mindful Monsters and NPD programme as well as digital marketing at Scope.

I am fortunate to have developed acquisition, CRM, brand, and NPD strategies for the likes of Audi, Setanta Sports APAC, Shelter, M&C Saatchi, Nestle, Optus, National Breast Cancer Foundation, Heineken, Melanoma Institute Australia, and Weber. I’ve also been a co-owner of a digital agency.

I am passionate about digital. The accountability it gives, the challenges and opportunities it can create and the endless wrestle between creativity, data, and common sense to reap the best outcome.

All session by Si Muddell, Scope