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Kew Green Hotels and Greenfingers Charity

Kew Green Hotels and Greenfingers Charity

Biography

A partnership between Kew Green Hotels and Greenfingers Charity was established to create a rewarding, enjoyable relationship. The aim to support a small, effective, nationwide charity was to inspire and motivate customers and employees in the Kew Green Hotel family UK-wide, in order to deliver both commercial and charitable benefits. Kew Green Hotels felt that the work of Greenfingers Charity, dedicated to enhancing wellbeing for seriously ill children in hospices across the UK, creating inspiring, interactive gardens/outdoor spaces, was innovative and creative and would capture the imagination of and engage both staff and customers. Through a variety of fundraising and challenge events Kew Green Hotels employees, customers and suppliers raised over £132,000. This helped make it possible for the charity to plan, design and develop bespoke, magical gardens for a further 1,000 children and their families. The partnership boosted morale, encouraged teamwork and motivated staff to ‘give something back’. Employees embraced the opportunity to work alongside the gardening industry through fundraising, horticultural and gardening volunteering opportunities, coming together to work on exciting, rewarding projects, offering a real sense of tangible achievement. The partnership also provided the hotel family with some great PR opportunities, press coverage and publicity.