Jon, Deputy MD, now heads up Wood for Trees, one of the MyLife Digital companies. Jon has spent several years working in the analytical side of the business and is responsible for the delivery of analysis, models and reports across our client base. His work, and that of his team, is focused on helping organisations to improve the ways in which they use their marketing data by delivering timely and relevant insight in a way that’s easy to digest and act upon. His aim is to put powerful information directly in the hands of those who can act most effectively upon it – producing streamlined delivery solutions that yield more cost-effective campaigns.
Jon has enjoyed a varied career which has included sales and marketing jobs, teaching, working in ski resorts and establishing his own successful travel business. He also did a bit of analysis along the way, of course! His recent experience has been largely around the not for profit sector but Jon also has experience in developing analytical solutions for retail, finance and travel clients. His expertise includes forecasting models, segmentations, propensity modelling, price sensitivity, reporting suites and dashboards – all overlaid with key strategic insights.
Jon is passionate about travel, and skiing in particular. Having completed a masters degree in travel and tourism Jon went on to work in a number of ski travel agencies before going on set up his own business. This unique base of experience gives him inside knowledge on the way data and insights can make a practical difference to an organisation.