The charity day is by far our favourite day. It’s great to see that such a big company supporting Tommy’s. Tommy’s is close to our heart since we lost our first baby. Tommy’s day is when we spend our most money! But it’s also our most fun day!” Susannah, HV Mallorca guest First Choice Holiday Villages were seeking a charity that fitted with their goal of delivering the ultimate family holiday. From giving families the baby they thought they’d never have, to making life easier for parents through expert pregnancy advice, it’s clear the UK’s leading baby charity, Tommy’s, had a shared focus on helping more families’ to create more special family moments. In 2008, we began our fortnightly Tommy’s “Splashathon” charity days, an unique family-friendly programme of pool and evening activities that makes the most of HV facilities during peak season – where more time is spent playing than swimming! Our partnership harnesses the energy of staff, emotionally connects with guests and most of all – is fun! A combination achieving remarkable fundraising results: On average, our partnership has grown year on year by 71%, raising to date a phenomenal £600,000 to save babies’ lives.