Charity Partnership: Travel and Hospitality
Frankie & Benny'swith Rays of Sunshine Children's Charity
What is the partnership?
The Frankie & Benny’s family restaurant chain chose Rays of Sunshine Children’s Charity as its charity of the year for 2015. Rays of Sunshine grants wishes to seriously and terminally ill children.
What did the company do?
Frankie & Benny’s devised a calendar of fundraising events, including dedicated fundraising weekends, and incentivised customers to donate by offering a £10 gift voucher to be spent in restaurants for every donation over £5. Families who were receiving Rays of Sunshine’s support were invited for a complimentary meal at their local restaurant during fundraising weekends, giving staff first-hand experience of the difference their fundraising efforts were making. The chief executive of Frankie & Benny’s sent emails to staff to encourage them to get involved, and individual restaurants were set targets to encourage them to take ownership and devise activities that best suited their area and customers.
Why did it win?
The partnership raised £344,344 – more than £90,000 above its target. The partnership was so successful it was renewed, making Rays of Sunshine the first charity to be supported by Frankie & Benny’s for more than one year. The company entertained 167 families from across the UK and distributed more than 500 VIP wish cards, entitling families to free children’s meals. The money has helped to provide 287 wishes for seriously ill children.
– National Express with The Poppy Factory