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Game-changing opportunities: Artificial intelligence and how it can transform digital engagement

Game-changing opportunities: Artificial intelligence and how it can transform digital engagement

  • How Machine Learning is being applied to tackle the critical challenges of digital marketers in the charity sector
  • How specific fundraising challenges (e.g. moving single donors to monthly) can be managed by Machine Learning
  • The potential for Machine Learning to replace labour intensive tasks like audience segmentation for marketing communication