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Fundraising CRM: Creating a Strategy, Not a System

Fundraising CRM: Creating a Strategy, Not a System

An intelligent CRM strategy is key to understanding your supporters, creating stronger relationships through personalisation, and turning interest in your cause into regular giving. Our workshop will cover:

  • Creating a futureproof CRM strategy focussed on supporter engagement
  • Techniques for building long-term user adoption
  • Managing change: adapting your strategy in line with changing supporter needs
  • Apps, automation and AI: how CRM boosts insight and reduces manual administration