10:00

Chair’s opening remarks

 

Emily Burt, Editor, Third Sector

 

10:05

Leading your charitable organisation through the age of disruption

Fireside chat interview

 
  • What does effective leadership look like in 2021 and beyond?
  • Empowering your people to supercharge productivity, success and agility
  • Fostering a sense of trust, inclusion and loyalty in your employees to navigate uncertainty 
 

Charmaine Griffiths, Chief Executive, Third Sector British Heart Foundation 

 

 10:35                Session break  

10:45

Rethinking charity investment strategy

Keynote
David Rowe, Senior Visiting Fellow, Faculty of Business, City, University of London Business School
 11:05                Session break  
 

11:15

As the dust settles, what have we learned in the past year?

Panel discussion

 
  • How has the fundraising landscape changed for the long-term?
  • What can we learn from the pace of change we have seen to implement in the future?
  • How have organisations organised and innovated differently to meet unprecedented demand?
 

Nana Crawford, Social Media Manager, British Red Cross

Zillah Bingley, Chief Executive, Rainbow Trust Children’s Charity

Sarah J Cameron MCIOF, Director of Fundraising, ScotsERVS (Emergency Rider Volunteer Service)

 

 12:20                Networking Lunch

13:00

Fostering employee wellbeing to cultivate a healthy workplace

Fireside chat interview

 
  • Promote wellbeing practices both in the office and virtual workplace to promote inclusion
  • Understand how charities have protected and preserved the mental health of fundraisers during an incredibly difficult year
  • Boost employee engagement and performance with an effective and holistic wellbeing strategy
 

Dorothea Arndt, CEO, Hand in Hand International

Nick Aveling, Head of Communications, Hand in Hand International

 

 13:30                Session break  

14:15

Diversifying income streams in the age of COVID-19: what does this look like for 2021?

Panel discussion

 
  • Creating real, lasting and positive change in your fundraising practices as you shake up your fundraising strategy in response to the crisis
  • Managing a loss of income during the crisis, where does that leave charities now?
  • Encouraging collaboration across the sector to connect with new and existing audiences using lessons learned over the past year
 

Sarah Medcalf. Deputy Head of Foundation, Newcastle United Foundation

Pete Grant, Planning Director, GOOD Agency

Hamid H Azad, CEO, Muntada Aid

 

 15:00                Session break  

15:10

DE&I: How far have we come and how far do we still need to go?

Panel discussion

 
  • Refining your communication strategy to better educate your employees to ensure a more inclusive workplace for all 
  • Measure your charity’s progress and impact on I&D
  • Providing a fair and equal working environment for ethnic minority employees to maximise creativity, drive productivity and boost organisational growth
Amar Abbas, Chief Executive, Youth Action
 

 15:40                Session break  

15:50

Creativity in crisis: inspiring and innovative campaigns to maximise engagement

Closing keynote (quick-fire case studies and joint Q&A)

Join this quick-fire case study session to learn how charities have devised creative fundraising streams in order to maximise fundraising revenue

 
  • Digital storytelling: building a relationship with your audience through a screen
  • Offline to online: pivoting live events into the virtual space without losing your audience
  • Looking beyond transactional fundraising: responding to the demand for personalisation
 

Sam Afhm, Director of Fundraising and Communications, Freedom from Torture

 

16:40

Chair’s closing remarks

 

Emily Burt, Editor, Third Sector 

 

16:45

Close of day one

 

09:15

Conversation kick-starter: What are you doing to break down EDI boundaries?

Interactive session

Join this session with Martin Baker and experts in equity, diversity and inclusion (EDI) to:

 
  • Hear real-life examples of why EDI is a vital priority for charities of any size.
  • Understand the challenges and break them down within your organisation.
  • Find out how you can collaborate with the Charity Learning Consortium to drive real change.
  • Learn what role you can play in creating lasting impact
 

Martin Baker, Founder and CEO, Charity Learning Consortium 

 

  09:45               Session break

 

10:00

Chair’s opening remarks

Emily Burt, Editor, Third Sector
 

10:05

Why agile is the right mindset for now

Opening keynote

 
  • Understand the fundamentals of agile working to add value to your organisation at minimal cost
  • Creating multi-disciplinary agile teams on any budget to maximise productivity and response times
  • Flex agile principles to suit your organisation culture, context, and resources for greater efficiency, responsiveness and impact
 

Noel Cramer, Director of Supporter Engagement, Acorns Children’s Hospice 

Deniz Hassan, Global Digital Fundraising Lead, Become World Food Programme

  10:35               Networking Lunch
 

10:45

Build your charity brand: creating an online hub to boost supporter donations

Keynote
  • Integrate your supporter experience across online touch points for consistency and engagement
  • Accentuate your charity brand and mission to create meaningful supporter relationships
  • Maximise your income by streamlining and optimising their online experience
Nathan Pinkney, CEO, Peoples Fundraising
 

  11:05               Session break

 

11:15

Responding to the demand for events in the face of uncertainty

Panel discussion

 
  • Delivering an effective and creative donor experience in the current landscape to retain engagement and maximise fundraising revenue
  • Driving creativity in the virtual and real-life space to connect with your audience online
  • Designing a hybrid model for fundraising events to put your charity in the best position despite ongoing uncertainty in the events space
 

Grace Green, Development Manager, Three Choirs Festival 

 

  12:30               Networking Lunch

 

13:00

Charity membership: innovation to drive fundraising revenue

Fireside Chat

 
  • Go beyond transactional fundraising by engaging your donors in a personalised experience 
  • Update your membership model to create a fundraising community for your organisation 
  • Acquire new revenue streams at minimal cost by innovating your membership benefits
 

Gemma Sherrington, Director of Fundraising and Marketing, Save the Children

 

  13:30               Session break

 

14:15

The end of the ‘saviour’ narrative: representing need without misrepresenting people

Panel discussion

 
  • Giving people in charities their own authentic voice with empowered and sensitive storytelling
  • Achieving nuance and balance by co-creating content with your service users and beneficiaries
  • Incorporating sensitivity and empathy in fundraising campaigns with new narrators
Gemma Sherrington, Director of Fundraising and Marketing, Save the Children
Prisha Bathia, Campaigner, Changing Faces 
Chair: Catherine Deakin, Deputy CEO, Changing Faces 
 

  15:00               Session break

 

15:10

Empowering your charity supporters to leverage your fundraising strategy

Case study

 
  • Championing supporter-led fundraising campaigns and providing best-in-class resources and advice
  • Utilising your trustee network with challenge campaigns to maximise engagement and fundraising revenue
  • Further your fundraising revenue by maximising the potential of your volunteer community
 

Noha Al-Afifi, Director of Fundraising and Communications, Arthritis Action

Iza Seabrook, Fundraising Manager, Arthritis Action

 

  15:40               Session break

 

15:50

Creative fundraising campaigns on a shoestring

Closing keynote (quick-fire case studies and joint Q&A)

 
  • Championing supporter-led fundraising campaigns and providing best-in-class resources and advice
  • Utilising your trustee network with challenge campaigns to maximise engagement and fundraising revenue
  • Further your fundraising revenue by maximising the potential of your volunteer community
 

Matthew Batten, Director of Communications, Church in Wales

Julia Clark, Director of Engagement, Encephalitis Society

Kristen Gallagher, Director of Revenue, Rose Theatre

 

16:40

Chair’s closing remarks 

 

Emily Burt, Editor, Third Sector

 

16:45

Close of Fundraising Conference 2021