09:00
Chair’s opening remarks
Emily Burt, Editor, Third Sector
09:05
Leading your charitable organisation through the age of disruption
Fireside chat interview
- What does effective leadership look like in 2021 and beyond?
- Empowering your people to supercharge productivity, success and agility
- Fostering a sense of trust, inclusion and loyalty in your employees to navigate uncertainty
09:35 Session break
09:40
Digging deep for virtual challenge events: how to unlock your fundraising community
- Bringing the challenge to life with virtual interactive maps to track their journey when travelling virtually for your organisation
- Amplifying your charity voice through effective branding to engage participants and encourage healthy competition
- Integrating your challenge page with social media networks, supporter communications and email campaigns
Louise Tullin, Marketing Director, Enthuse
10:00 Session break
10:05
Rethinking charity investment strategy
- Understanding what charity investments might look like to improve effectiveness and spendable revenue
- Increasing confidence in funding with a modern charity investment strategy
- Effective communication with stakeholders to explaining the need for investments
10:25 Session break
10:35
As the dust settles, what have we learned in the past year?
Panel discussion
- How has the fundraising landscape changed for the long-term?
- What can we learn from the pace of change we have seen to implement in the future?
- How have organisations organised and innovated differently to meet unprecedented demand?
Nana Crawford, Social Media Manager, British Red Cross
Eoghan Beecher, Country Manager – UK and Ireland, iRaiser
Zillah Bingley, Chief Executive, Rainbow Trust Children’s Charity
Sarah J Cameron MCIOF, Director of Fundraising, ScotsERVS (Emergency Rider Volunteer Service)
Charlotte Urwin, Head of Policy, Fundraising Regulator
11:15 Session break
11:20
Why prize-led fundraising is win-win for charities and not-for-profits
20 minute keynote
- Discover key benchmarking insights in raffle and weekly lottery to support your programme decision making
- Understand how prize-led fundraising (raffles and weekly lottery) fit within your wider fundraising mix and what role they play
- Explore where prize-led fundraising can help acquire and nurture a more diverse supporter base and boost fundraising income
Helen Daw, Head of Data Strategy and Insights, Woods Valldata
Tanya Mitchell, Deputy Director and Head of Direct Marketing, Great Ormond Street Hospital Children’s Charity
Abena Bentum, Individual Giving – Senior Manager, Children Great Ormond Street Hospital Children’s Charity
11:40 Session break
11:50
A new way to engage with the public, convey your message and receive donations
- How do donation kiosks present a new way for charities to engage with the public?
- Kiosk as a marketing channel – getting your message to a new audience
- Lessons learnt from deploying kiosks around the UK
Simon Taylor, Commercial Director, Evoke Creative
Mary McLaughlin, Corporate Partnerships Manager, Railway Children
12:20 Networking lunch
13:20
Fostering employee wellbeing to cultivate a healthy workplace
Fireside chat interview
- Promote wellbeing practices both in the office and virtual workplace to promote inclusion
- Understand how charities have protected and preserved the mental health of fundraisers during an incredibly difficult year
- Boost employee engagement and performance with an effective and holistic wellbeing strategy
Dorothea Arndt, CEO, Hand in Hand International
Nick Aveling, Head of Communications, Hand in Hand International
13:50 Session break
14:00
How to tailor your charity investments for a resilient revenue stream
- What are the options available for ensuring the short-term and long-term resilience and balance of your investment portfolio?
- How to tailor your investment strategy to your organisation and what you stand for for a successful financial future
- Who to turn to for guidance and what to expect from a financial advisor in order to maintain reserves for any future sink or swim moments
14:20 Session break
14:30
Diversifying income streams in the age of COVID-19: what does this look like for 2021?
Panel discussion
- Creating real, lasting and positive change in your fundraising practices as you shake up your fundraising strategy in response to the crisis
- Managing a loss of income during the crisis, where does that leave charities now?
- Encouraging collaboration across the sector to connect with new and existing audiences using lessons learned over the past year
Sarah Medcalf. Deputy Head of Foundation, Newcastle United Foundation
Pete Grant, Planning Director, GOOD Agency
Hamid H Azad, CEO, Muntada Aid
15:05 Session break
15:10
DE&I: How far have we come and how far do we still need to go?
Case study
- Refining your communication strategy to better educate your employees to ensure a more inclusive workplace for all
- Measure your charity’s progress and impact on I&D
- Providing a fair and equal working environment for ethnic minority employees to maximise creativity, drive productivity and boost organisational growth
Amar Abbas, Chief Executive, Youth Action
Rachel Edwards, Equality, Diversity & Inclusion HR Business partner Northern Europe, Atos
15:40 Session break
15:45
Creativity in crisis: inspiring and innovative campaigns to maximise engagement
Closing keynote (quick-fire case studies and joint Q&A)
Join this quick-fire case study session to learn how charities have devised creative fundraising streams in order to maximise fundraising revenue
- Digital storytelling: building a relationship with your audience through a screen
- Offline to online: pivoting live events into the virtual space without losing your audience
- Looking beyond transactional fundraising: responding to the demand for personalisation
16:10
Chair’s closing remarks
16:15
Close of day one
09:00
Chair’s Opening Remarks
Emily Burt, Editor, Third Sector
09:10
Conversation kick-starter: What are you doing to break down EDI boundaries?
Interactive session
Join this session with Martin Baker and experts in equity, diversity and inclusion (EDI) to:
- Hear real-life examples of why EDI is a vital priority for charities of any size.
- Understand the challenges and break them down within your organisation.
- Find out how you can collaborate with the Charity Learning Consortium to drive real change.
- Learn what role you can play in creating lasting impact
Martin Baker, Founder and CEO, Charity Learning Consortium
09:40 Session break
09:50
Why agile is the right mindset for now
Opening keynote
- Understand the fundamentals of agile working to add value to your organisation at minimal cost
- Creating multi-disciplinary agile teams on any budget to maximise productivity and response times
- Flex agile principles to suit your organisation culture, context, and resources for greater efficiency, responsiveness and impact
Deniz Hassan, Global Digital Fundraising Lead, Become World Food Programme
10:20 Networking Lunch
10:30
Build your charity brand: creating an online hub to boost supporter donations
- Integrate your supporter experience across online touch points for consistency and engagement
- Accentuate your charity brand and mission to create meaningful supporter relationships
- Maximise your income by streamlining and optimising their online experience
10:50 Session break
11:00
Responding to the demand for events in the face of uncertainty
Panel discussion
- Delivering an effective and creative donor experience in the current landscape to retain engagement and maximise fundraising revenue
- Driving creativity in the virtual and real-life space to connect with your audience online
- Designing a hybrid model for fundraising events to put your charity in the best position despite ongoing uncertainty in the events space
Grace Green, Development Manager, Three Choirs Festival
Alice Godfrey, Events Manager, London Symphony Orchestra
Henry Hall, Managing Director, Launch Interactions
Moderated by: Stephen Delahunty, Senior news reporter, Third Sector
eBay for Charity discusses their charity training programme: Charity Connect
eBay for Charity reflects on the first wave of its training support, Charity Connect, a comprehensive 6 month training programme designed to help charities raise more money through eBay. Launched last year in response to the first lockdown, it aims to support the sector futureproof online fundraising and boost unrestricted revenue by selling on the marketplace.
12:10 Networking Lunch
How new donation technology can increase your fundraising revenue
Join this conversation to learn how new technology including QR codes, Paylinks and Open Banking can help with online and in-person donations and significantly lower the cost
- How to scale up your fundraising model with affordable, simple to use donation methods
- Maximise revenue by reducing costs and increasing donations with an alternative to in-person cash collection
- Create better user experiences and increase campaign performance tracking
Justine Davy, Head of Fundraising, NHS Charities Together
Kerry-Jane Packman -Executive Director of Programmes, Membership and Charitable Services at Parentkind
Stephen Winyard, Chief Marketing Officer, Agitate & BOPP
Ian Gass, Chief Executive Officer, Agitate & BOPP
13:00
Charity membership: audience first innovation to drive fundraising revenue
Fireside Chat
- Acquire new revenue streams by accessing new audience segments
- Go beyond transactional fundraising by starting with audience insight
- Create value for your cause by creating value for your supporters
Gemma Sherrington, Director of Fundraising and Marketing, Save the Children
13:30 Session break
13:40
Digital transformation for Nonprofit Finance Teams
Digital transformation allows you to have a data-driven handle on how your nonprofit is performing, on what you should focus your attention on, and on where to find efficiencies. Digital transformation also enables employees to focus on higher-value tasks rather than manual work that could be automated.
In this session you will learn how digital transformation can empower your finance team to make data-driven decisions for greater social impact. Listen in as we discuss:
- What nonprofit finance leaders reveal as their greatest challenges
- What digital transformation means for your organisation
- How AI is supporting digital finance transformation
- Nonprofit transformation stories
- Leveraging technology to make it happen
14:15
The end of the ‘saviour’ narrative: representing need without misrepresenting people
Panel discussion
- Giving people in charities their own authentic voice with empowered and sensitive storytelling
- Achieving nuance and balance by co-creating content with your service users and beneficiaries
- Incorporating sensitivity and empathy in fundraising campaigns with new narrators
Karin Woodley, Chief Executive, Cambridge House
Prisha Bathia, Campaigner, Changing Faces
Chair: Catherine Deakin, Deputy CEO, Changing Faces
15:00 Session break
15:10
Empowering your charity supporters to leverage your fundraising strategy
Case study
- Championing supporter-led fundraising campaigns and providing best-in-class resources and advice
- Utilising your trustee network with challenge campaigns to maximise engagement and fundraising revenue
- Further your fundraising revenue by maximising the potential of your volunteer community
Noha Al-Afifi, Director of Fundraising and Communications, Arthritis Action
Iza Seabrook, Fundraising Manager, Arthritis Action
15:40 Session break
15:50
Creative fundraising campaigns on a shoestring
Closing keynote (quick-fire case studies and joint Q&A)
- Championing supporter-led fundraising campaigns and providing best-in-class resources and advice
- Utilising your trustee network with challenge campaigns to maximise engagement and fundraising revenue
- Further your fundraising revenue by maximising the potential of your volunteer community
Matthew Batten, Director of Communications, Church in Wales
Julia Clark, Director of Engagement, Encephalitis Society
Kristen Gallagher, Director of Revenue, Rose Theatre
16:40
Chair’s closing remarks
Emily Burt, Editor, Third Sector
16:45