09:00

Sign in and networking

 

09:45

Introduction from Third Sector 

 

Andy Hillier, Business Director, Third Sector

 

10:00

Panel discussion: How to diversify your fundraising strategy post-Covid 19 – attracting and sustaining new forms of revenue

 
  • Reaching out to new audiences: how to connect with new and younger supporters  in ways that make your cause significant to them
  • Engaging with major donors and corporations’ desire to assist charitable causes during the crisis, increasing collaboration across the sector
  • Building lasting relationships 
  • Creating real, lasting and positive change in your fundraising practices as you shake up your fundraising strategy in response to the crisis
 

Meredith Niles, Executive Director of Fundraising and Engagement, Marie Curie

Gemma Sherrington, Executive Director of Fundraising and Marketing, Save the Children

Davinia Batley, Director of Fundraising, Become

Leesa Harwood, Owner, By the Waves Charity Consulting

Andrea Goezinne, Product Marketing Manager, Salesforce.org

10:35

Keynote: 2020 vision: How charities must adapt and evolve in the current landscape

 
  • The current fundraising environment and what we have learned over the last decade
  • How fundraisers are adapting and evolving to change to enhance collaboration across the sector
  • Reaching out to your audience: how to connect with new and younger audiences
  • Building resilience, agility and trust to drive growth across the sector 
Rhodri Davies, Head of Policy, Charities Aid Foundation
 

 11:00 Networking break – This is an opportunity for you to use the networking features of the digital app to chat to other attendees.  

 

  11:30 Build your own agenda: choose the breakout session most applicable to your daily role.

 
 
INNOVATIVE AND CREATIVE FUNDRAISING

How can charities support corporates in doing good during the crisis?

  • Understanding what corporates are looking for in charity relationships and how to deliver this 
  • Taking an outcomes-focussed approach and managing expectations for impact reporting for a productive working relationship
  • How partnerships are evolving away from the ‘big cheque’ culture and companies are trying to more directly bring about change
 

Nina Stott, Senior Manager UK Corporate Responsibility, Aviva

Eve Joseph, UK Responsibility Manager, Microsoft UK

Roxanne Newell, Communications Manager, Haymarket Media Group

Chris Edwards, CSR and Diversity Director, Travers Smith

Alexis Steadman, Corporate Responsibility Project Manager, RELX 

Andy Ricketts, News Editor, Third Sector

 
 
SHARING YOUR STORY
 

Masterclass: How to improve your supporter experience to guarantee a more secure funding base

  • Understanding the needs and expectations of the modern consumer to enhance the user journey
  • Adopting a donor-centric approach to maximise supporter engagement
  • How to measure your return on supporter experiences
 

Tracey Pritchard, Executive Director of Engagement, Prostate Cancer UK

 
 
NETWORKS & PARTNERSHIPS
 

Corporate partnerships case studies

  • Understanding and aligning your values for a sustainable long-term partnership across sectors
  • How to pitch your ‘ask’ to corporate organisations to establish an effective relationship
  • Beyond the big cheque: recognising the non-financial value of collaboration efforts
 

Sally Dickinson, Head, Berkeley Foundation

Mayaz Rahman, Head of Corporate Partnerships, Crisis

Rob Turnbull, Head of Fundraising, Clothe and Feed

 

  12:05 Build your own agenda: choose the breakout session most applicable to your daily role

 
 
INNOVATIVE AND CREATIVE FUNDRAISING

Five key things to think about as you take your live fundraising events virtual

Homemade Digital share their insight on how to maximise the value of your next virtual fundraising event

  • Maintaining a sense of community as you move your event to a digital environment
  • Why your fundraising event must include a value exchange for participants
  • How to create a sense of recognition and reward in a virtual event
 

Martin Gill, Owner, Homemade Digital

 
 
SHARING YOUR STORY
 

TBC

 
 
NETWORKS & PARTNERSHIPS
 

Corporate Partnerships case studies

  • Understanding and aligning your values for a sustainable long-term partnership across sectors
  • How to pitch your ‘ask’ to corporate organisations to establish an effective relationship
  • Beyond the big cheque: recognising the non-financial value of collaboration efforts
 
 

Sally Dickinson, Head, Berkeley Foundation

Mayaz Rahman, Head of Corporate Partnerships, Crisis

Rob Turnbull, Head of Fundraising, Clothe and Feed

 

  12:40 Networking lunch – This is an opportunity for you to use the networking features of the digital app to chat to other attendees.  

 

  13:40 Build your own agenda: choose the breakout session most applicable to your daily role

 
 
INNOVATIVE AND CREATIVE FUNDRAISING

Maximise public engagement and awareness by bringing your charity message to life 

  • Understand how a pop-up can boost awareness and audience interaction to boost fundraising 
  • Expanding the reach and impact of your charity message through ‘stunts’
  • Bring your message to the masses with minimal expense and investment 
 

Simone Enefer-Doy, Chief Executive, Lifelites

Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research

 
 
SHARING YOUR STORY
 

TBC

 
 
NETWORKS & PARTNERSHIPS
 

How can your fundraising team, and the wider charity, help tackle the climate emergency?

  • Assessing the environmental challenges your organisation is facing and how you can work across teams to greenify
  • Explore how you can take the lead in tackling the climate crisis and be more sustainable as an organisation

  • What can we learn from lockdown about reducing our environmental impact and which practices can we continue once restrictions are lifted?

 

John Rose, Director for Wales, National Lottery Community Fund

Nick Gardner, Head of Climate Action, National Lottery Community Fund 

 

  14:15 Build your own agenda: choose the breakout session most applicable to your daily role

 
 
INNOVATIVE AND CREATIVE FUNDRAISING

Case studies: Working with influencers to supercharge your fundraising and awareness campaigns

  • Where to start when identifying influencers and what they can do for your campaign 
  • Creative and effective ideas to integrate influencers into your campaign 
  • Measuring the value and effectiveness of your influencer campaign
 

Sonya Trivedy, Executive Director of Income, Samaritans

Lu Napthine, Artist & Ambassador Liaison Manager, Samaritans

Sara Rees, Executive Engagement Director, World’s Big Sleep Out

 
 
SHARING YOUR STORY
 
Maximise your engagement with data insights

Now more than ever, it is vital to know your audience and connect with them in a meaningful way. Use the channels and messaging that best suits them by:
  • Reducing the costs per acquisition of donors and increase customer value through audience segmentation
  • Gaining audience insights and data on a shoestring by making the most of existing networks
  • Dealing with data in the post-GDPR world and use it to personalise your communications
 

 

 
 
NETWORKS & PARTNERSHIPS

Discussion session: Identifying and investing in the next generation of fundraising leaders

  • Understanding what qualities and experience the future fundraiser needs to align with how charities need to adapt
  • Identifying the best and brightest fundraisers for your charity operations
  • Recruiting for a more diverse and inclusive workforce 
  • Projecting your organisational values and missions into your recruitment strategy 
 

Camille St-Omer Donaldson, B.A.M.E Diversity Network Co-Chair, British Red Cross and Organiser, Charity So White

Richard Bowyer, Director of Marketing & Public Fundraising, Great Ormond Street Hospital Children’s Charity

Kizzy Gardiner, Head of UK Giving and Engagement, ShelterBox

Darrell Foster, Head of Learning & Development, Humanitarian Academy for Development (HAD)

Emily Burt, Editor, Third Sector

 

  14:50 Networking break – This is an opportunity for you to use the networking features of the digital app to chat to other attendees.  

 

  15:20 Build your own agenda: choose the breakout session most applicable to your daily role

INNOVATIVE AND CREATIVE FUNDRAISING

Implementing behavioural insights to increase engagement and recruit regular giving

  • Learning from behavioural science to adapt and change people’s behaviour when giving to charity 
  • Using psychological insights to encourage people to take action, and to donate more to fundraising campaigns
  • Implementing the key principles of behavioural economics to mobilise your network to connect with your cause
 

Meredith Niles, Executive Director of Fundraising and Engagement, Marie Curie

SHARING YOUR STORY
 

Fundraising for ‘unpopular’ causes in complex times

Hear from the University of Kent’s Centre for Philanthropy on the insight from their research into fundraising for charities who perceive themselves as an ‘unpopular’ cause and how this affects how all charities frame their cause

  • How can we define what is meant by ‘unpopular’ causes in contemporary society?
  • Explore examples of ‘good practice’ by charities that have overcome perceived unpopularity to achieve fundraising success
  • Hear five types of ‘good practice in asking’ that are relevant to all charities
 

Dr. Alison Body, Lecturer in Philanthropic Studies, University of Kent

Dr. Beth Breeze, Director of the Centre for Philanthropic Studies, University of Kent

NETWORKS & PARTNERSHIPS

Panel: How do I maximise the value of my fundraising budget to my senior stakeholders?

  • Celebrating your successes at a difficult time for the sector
  • Managing net fundraising expectations during and after the crisis period
  • Having a clear strategy to grow current supporters’ donations in the long term
  • Ensuring that your budget remains a priority to your trustees and board through communication of your strategy and successes
 

Jessica Figueras, Chair of Trustees, NCT

Rebecca Cooney, Senior Features and Analysis Writer, Third Sector

 

15:55

Case study: Enabling collaboration – how to work with other sectors to boost your fundraising

 
  • Learn how MSF raised over £500,000 in a single tour, with minimal spend and investment
  • Partnering with festivals to interact with a new generation of supporters
  • Ways to bring your charity brand to life for new and existing audiences 
 

James Kliffen, Head of Fundraising, Médecins Sans Frontières UK

 

16:25

Chair’s closing remarks and close of day one

 

Andy Hillier, Business Director, Third Sector

 

09:00

Delegate sign-in and networking

 

09:30

Chair’s welcome

 

Andy Hillier, Business Director, Third Sector

 

09:45

Quick-fire case studies: Achieving sustainability in uncertain times by diversifying your fundraising streams

 
  • Short vs long-term planning: how to plan and build budgets together with your trustees
  • Balancing the quantity and quality of your fundraising streams in an increasingly competitive environment
  • How to plan and build budgets together with your trustees to manage expectations and boost your overall fundraising targets
 

Tim Willet, Head of Fundraising, Action on Hearing Loss

Davinia Batley, Director of Fundraising, Become

 

10:20

Case study: Measuring the ROI of your fundraising efforts in the short and long-term

 
  • Understand what fundraising streams work best for you and your audience with actionable KPIs and insights
  • Consider a broader range of criteria, including retention, satisfaction, non-financial engagement, loyalty and lifetime value
  • Communicating the effectiveness of your strategy to the board and beyond, to maximise your fundraising potential
 

Gemma Sherrington, Executive Director of Fundraising and Marketing, Save the Children, Save the Children

 

10:50

Panel discussion: How to diversify your fundraising strategy post-Covid 19 – attracting and sustaining new forms of revenue

 
  • Reaching out to new audiences: how to connect with new and younger supporters  in ways that make your cause significant to them
  • Engaging with major donors and corporations’ desire to assist charitable causes during the crisis, increasing collaboration across the sector
  • Building lasting relationships in support and partnerships
  • Creating real, lasting and positive change in your fundraising practices as you shake up your fundraising strategy in response to the crisis
 

Meredith Niles, Executive Director of Fundraising and Engagement, Marie Curie

Leesa Harwood, Owner, By the Waves Charity Consulting

Gemma Sherrington, Executive Director of Fundraising and Marketing, Save the Children

Davinia Batley, Director of Fundraising, Become

Andrea Goezinne, Product Marketing Manager, Salesforce.org

 

  Build your own agenda: choose the breakout session most applicable to your daily role.

 
 
INNOVATIVE AND CREATIVE FUNDRAISING – 11:30

Interactive case study: Just make it happen: seizing an opportunity in a challenging time

New Business Models Need New Ways of Working

Unicef UK share the internal ways of working that were crucial to the successful launch and scale-up of their game changing new subscription service Paddington’s Postcards:

  • How shared ownership empowered decision making and rapid scale-up
  • An ‘MVP’ approach to testing – being audience-centric even when time and money are short
  • Having the flexibility to seize a great opportunity when it comes along
 

Lucy Casey, Innovation Manager, Unicef UK

 
 
SHARING YOUR STORY – 11:30

Giving up the stage – why fundraisers should enable people with lived experience to tell their own story

  • Why should fundraisers create opportunities for people with lived experience to share their stories?
  • How to collaborate to ensure this is authentic and empowering
  • What benefits will working in this way bring to your fundraising and partnerships approaches?
 
 

Desiree D’Souza, Executive Director of Innovation and Social Impact, SeeAbility

Scott Watkin, Head of Engagement, SeeAbility

 

 
 
NETWORKS & PARTNERSHIPS – 11:30
 

Fundraising as one team: How CLIC Sargent developed a one-team relationship fundraising strategy, approach and culture

  • Building an integrated organisational fundraising strategy
  • Breaking down siloes to share projects, knowledge and ideas
  • Involving everyone within the organisation to advocate for and help drive fundraising and engagement
 

Luke Mallett, Associate Director, Supporter Engagement, CLIC Sargent

 
 
Building bridges between teams to improve internal collaboration and culture
  • Creating cross-functional teams to maximise engagement and productivity
  • Improve your flexible working offer using cheap tech solutions
  • Breaking down siloed teams within your organisation to share projects, knowledge and ideas
 

Jo Stone, Head of Public Fundraising, Battersea

 

  Build your own agenda: choose the breakout session most applicable to your daily role.

 
 
INNOVATIVE AND CREATIVE FUNDRAISING – 12:10

Enough talk, now is the time for a systemic solution to grant making

  • Why the amount of resources spent on grant applications is unacceptable and unsustainable
  • How the COVID19 crisis is exasperating this waste of resources, and should serve as the catalyst for systemic change
  • What a simplified application process means for charities and for funders
 

Marcelle Speller OBE, Founder and Chairman, Brevio

 
 
SHARING YOUR STORY – 12:15
 

Case study: How WWF developed 3 new market-ready mass participation events with just 5 days, 10 stakeholders, snacks and a truck load of energy

  • Turning ambition into a plan
  • Building an airtight plan to hit all your deadlines
  • Leave old ways of working at the door – how to be empowered to make those decision
 

Caroline Appleton, Head of Fundraising Innovation, WWF-UK

 
 
NETWORKS & PARTNERSHIPS – 12:20
 

Corporate partnerships case study: The Race to £1m

  •  Nine years into its life, Great Ormond St Hospital Charity’s RBC Race for the Kids faced rising costs, falling average gifts and questions about its long-term viability.
  • Members of the project team – from both the charity and corporate partner – will talk you through how they worked hand-in-hand to make 2019 a turnaround year for the event resulting in the London Race becoming the world’s biggest RBC Race for the Kids
  • This included GOSH Charity creating their biggest ever social media campaign to help increase participation by two thirds and more than treble net income
 

Richard Bowyer, Director of Marketing & Public Fundraising, Great Ormond Street Hospital Children’s Charity

Desirée Clarke Noble, MD and Head, Brand and Marketing, Europe and APAC, Royal Bank of Canada

 

  12:50 Networking lunch – This is an opportunity for you to use the networking features of the digital app to chat to other attendees.  

 

  Build your own agenda: choose the breakout session most applicable to your daily role.

 
 
INNOVATIVE AND CREATIVE FUNDRAISING – 13:20

Case study: Email isn’t dead! How we trebled email income in 2 years

  • Building integrated, interactive email journeys to maximise appeal income
  • Planning ahead with other teams and channels to make the most of digital within the wider mix
  • Using the right message in the right channel at the right time
 

Ella Pierce, Global Head of Digital Fundraising, Sightsavers

 
 
SHARING YOUR STORY – 13:25
 

Interactive presentation: How we raised 5 times our annual income (£1m) for our new youth homeless project campaign

  • Diversification of funding streams to ensure sustainability
  • Working with local businesses and groups as well as building community support to tackle youth homelessness
  • Investing in key relationships locally
 

Fran Borg-Wheeler, CEO, Youth Concern

 
 
NETWORKS & PARTNERSHIPS – 13:30
 

In conversation: Youth engagement in interesting times – hear from Generation Z

  • Does the existing research on youth engagement still resonate with the generation that is growing up in a crisis?
  • Is current messaging connecting effectively with younger supporters, and do young people feel part of recent charitable collective action?
  • How should you enable Gen Z’ers to participate in charitable causes and grow support in a new generation?
  • What do they now want to hear from charities, and through which channels?
 

Stephen Thorn, Strategic marketing consultant, Cass CCE

 

  Build your own agenda: choose the breakout session most applicable to your daily role.

INNOVATIVE AND CREATIVE FUNDRAISING – 14:05

 


Case studies: Finding innovative ways to boost awareness and income on a constrained budget

  • The Innovation Hub: seeking innovation within existing underperforming fundraising products, rather than finding ‘the next big thing’ 
  1. revamping The Twilight Walk series to increase income
  2. building a model for future projects
  • Exploring the challenges and successes faced in going from nothing to a fully-functioning innovation team
 

Cat Alabaster, Head of Fundraising (Challenge Events and Innovation), The Brain Tumour Charity

  • Defining your audience and channels – who are you talking to and how?
  • Using stories to connect emotionally to supporters
  • Figuring out what your crucial messages are
  • The practicalities of measuring results
  • Keeping going – what can you do to leverage more support when the sector is struggling?
 

Julia Clark, Director of Engagement, Encephalitis Society

SHARING YOUR STORY – 14:10
 

Interactive presentation: Putting your best foot forward: the best ways to approach major donors

A case study and discussion, learning from Shelter’s journey to improving major donor engagement and increasing income

Exploring the key growth factors:

 

  • Strategy, staff and culture
  • The realities of developing donor relationships 
  • High value events  
  • Networks, allies and collaboration
 

Victoria Smith, Director of Philanthropy, Shelter

 

  14:40 Networking break – This is an opportunity for you to use the networking features of the digital app to chat to other attendees.  

15:10

Panel: Future-proofing your charity-planning beyond the pandemic

Take this opportunity to reflect on the key learnings from the last two days and find the takeaways that will boost the impact of your fundraising work. 

 

Ryna Sherazi, Head of Fundraising and Communications, Anti-Slavery International

Shabby Amini, Executive Director of Fundraising and Creative, Comic Relief

Tamarin Ward, Head of Corporate Partnerships, Prostate Cancer UK

Claire Rowney, Executive Director of Fundraising, Marketing & Communications, Macmillan Cancer Support

Julia Parnaby, Senior Head of Knowledge and Learning, The National Lottery Fund

Andy Hillier, Business Director, Third Sector

 

15:50

Closing keynote:  How to be a charity that doesn’t want to exist

 
  • How to consider your work through an anti-racist, intersectional feminist lens, and why that is crucial
  • Why ideas and thoughts are more important than fundraising
  • How to be better at “charity” in the upcoming decade, and how we should evolve as a sector
 

Gabby Edlin, CEO & Founder, Bloody Good Period

 

16:20

Chair’s closing remarks and close of Fundraising Conference 2020

 

Andy Hillier, Business Director, Third Sector