This submission illustrates how Cancer Research UK and TK Maxx have formed a multifaceted and dynamic alliance which has afforded both organisations highly desirable benefits.
The charity and retailer joined forces in 2004 and the main fundraising initiative, ‘Give Up Clothes for Good’ (GUCFG) is the UK’s longest running clothes collection. The campaign encourages employees, customers and the public to donate their unwanted clothing at any TK Maxx store in the UK. TK Maxx collects clothing all year round and promotes GUCFG predominantly in February and September. Since the charity partnership began, over 1 million bags of stock have been collected to be sold in Cancer Research UK shops across the country. In 2016 TK Maxx reached a significant milestone of over £25.5 million raised for Cancer Research UK. £21.5 million was restricted to research into children’s cancers, making TK Maxx the UK’s largest corporate funder of research in to children’s cancers.
This long-standing stock generation campaign, alongside the staggering amount of money raised and the tangible impact this is making in the fight against children’s cancer collectively demonstrates why TK Maxx and Cancer Research UK have been nominated for the Business Charity Awards ‘charity partnership – fashion and retail’ category.