After graduating with a BA Hons in International Marketing, Jasman began his professional career as a Media Planner at Accord almost a decade ago. Since then, his unique understanding of data analysis and media planning has seen him quickly rise up the ranks to his current role as Planning Director. Now, Jasman is responsible for ensuring that Accord is up-to-date with any emerging consumer behaviour patterns, as well as delivering these essential insights to Accord’s entire client base. Using his keen eye for spotting crucial data trends and strategic opportunities, Jasman has helped numerous Accord clients to maximise their campaigns. His expert knowledge of various consumer markets has been integral in positioning Accord as a leading integrated marketing agency.