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Iceland Foods with University College London

UCL Dementia Retail Coalition

Iceland Foods with University College London

UCL Dementia Retail Coalition

Biography

UCL aims to raise £100m towards the cost of the UK Dementia Research Institute hub which will bring together the brightest minds and lead the national effort to tackle dementia. UCL will house the hub of the UK DRI, as announced by the UK Government and Medical Research Council (MRC), following a competitive process in December 2016. UCL’s totally unique coalition of retail partners supports this work and, together, they have committed £20 million, primarily by donating funds raised from the recently introduced 5p bag levy.

Through this partnership, spearheaded by Malcolm Walker (Iceland Foods CEO), we will provide new infrastructure to help UCL scientists find the causes, treatments and cures for dementia.

Dementia is the outstanding challenge of our generation. Half of all children born this year can expect to be affected by neurodegeneration in later life.

Our message is relevant to everyone: dementia does not discriminate. Our nine retail partners open up a large customer audience UCL could not have accessed on its own and the campaign has been an unprecedented fundraising and communications success for UCL. The partnership also saw a first for a UK university when UCL was named Iceland Charity of the Year for 2016.