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Ella’s Kitchen with Save the Children

Jingle Belly partnership

Ella’s Kitchen with Save the Children

Jingle Belly partnership

Biography

Recognising their shared commitment to enabling children to receive the best possible start in life, leading baby and toddler brand, Ella’s Kitchen and children’s charity, Save the Children teamed up to develop an exciting and mutually beneficial cause related marketing campaign utilising Ella’s Kitchen’s marketing expertise and their engaged audience of mums and dads.

The two brands worked together to create an exciting Christmas partnership, under the umbrella of Save the Children’s biggest annual fundraising event – Christmas Jumper Day – to raise funds and awareness for Save the Children’s award-winning Families and Schools Together programme (FAST). FAST helps children across the UK to get the support they need to fulfil their potential at school and promotes the importance of family mealtime, aligning with Ella’s Kitchen’s mission of helping children develop a healthy relationship with food.

The partnership has raised an incredible £100,000 for Save the Children’s FAST programme and, through the adorable ‘Ella’s Christmas Jumpers’ film, which features a group of little ones wearing Christmas jumpers, jumping to the chime of Jingle Bells, Ella’s Kitchen helped raise awareness of Christmas Jumper Day, encouraging people to wear their woollies and donate £2 to help save children’s lives around the world.