For an outstanding partnership between a company in the fashion or retail sectors and a UK charity
What is the partnership?
In 2016 the Andrews Property Group marked the 70th anniversary of its first estate agecy by embarking on an ambitious social housing project, My First Base. Working with different charitable partners, MFB will provide housing for vulnerable young people. In Bristol the company is partnering with the local charity 1625 Independent People to help young care leavers maintain their first tenancies and move into employment.
What did the company do?
To enable the refurbishment of the first property, staff at Andrews were challenged to raise £70,000 as part of a fundraising initiative called Project70. Staff took part in a wide range of fundraising events, including competitive bake-offs, marathons, Christmas fairs and skydiving. Events were designed, organised and run at a local level, but received support from the Andrews marketing department.
Why did it win?
The first MFB house in Bristol was due to be completed by April 2017, ready for the first three young people to move in. Two Andrews staff members have been trained by 1625ip to become volunteer mentors.
The company, which aims to set up 50 such houses in total, is already looking for a second house and charitable partners in south London. Young people who have benefited from MFB will have the opportunity to join Andrews through work placements, apprenticeships and, it is hoped, employment.