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Who cares about… [insert your cause here]? How to employ brand storytelling to engage the emotions and solicit the support of an indifferent world

Workshop

This session is aimed at mid-senior level marketers and fundraisers

Who cares about… [insert your cause here]? How to employ brand storytelling to engage the emotions and solicit the support of an indifferent world

  • Hear how Christian peacemakers – CHIPS – discovered the power of their brand story to succinctly, distinctively and compellingly articulate the cause of peace without compromising their founding principles, caricaturing the challenges of the communities they serve or boring the donors on whom they all ultimately rely.
  • Learn the seven-and-a-half secrets to unearth your story, and take your audiences on the ‘AIDA’ journey (from Awareness and Interest to Desire and Action).