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Using Google Analytics to Improve the Cost Effectiveness of SEO & PPC

Using Google Analytics to Improve the Cost Effectiveness of SEO & PPC

This enlightening session will cover SEO and PPC metrics, correct configuration and an overview of the most useful reports available in Google Analytics. As a charity it’s vitally important to ensure your marketing efforts are cost-effective and in this session you’ll be able to identify opportunities and prioritise cost-effective efforts to increase visitors to your site. During the session we’ll also show you how to monitor the costs and returns of your PPC campaigns so that you can quickly and intuitively develop hypotheses about your advertising campaigns, and make changes to optimise results.