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Social media influencers – brand opportunity or reputational risk?

Practical Talk and Q&A

This session is aimed at all levels of marketing, communications and digital fundraisers

Social media influencers – brand opportunity or reputational risk?

Working with influencers can be a great way to engage and expand your audience. This session will look at how you can identify influencers who are already a part of your community and find influencers outside of your network to potentially work with. The session will include examples of influencer campaign and the rules and risks that you need to be aware of.