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Selling a small or difficult cause

Practical Talk, Case Study and Q&A

This session is aimed at mid-level fundraisers and their teams

Selling a small or difficult cause

Telling a story online and offline to drive donations can be difficult for lesser known brands or harder- to- sell cause areas. This session will explore how to fundraise for a small and unpopular cause, and how to utilise storytelling to engage supporters online in a competitive environment.