Making the ask
Creating a personalised and sophisticated fundraising strategy is a challenge all charities face. This practical session will focus on how charities can optimise their email campaigns to transform their fundraising activities. Adestra will be joined by a leading charity to discuss what makes a successful email fundraising approach and how to ‘Make the Ask’ using targeted and personalised techniques which deliver results.
Katie will provide top tips on donor lifecycle journeys, personalisation, segmentation and abandoned basket technology.