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How to talk to gen Y and Z about legacy pledges

This session is aimed at mid- senior level legacy and digital fundraisers

How to talk to gen Y and Z about legacy pledges

Every generation has different nuances that need to be considered when looking at a communications strategy. If the younger generation do not respond to direct mail, how should charities be talking to them about the sensitive subject of legacy giving? This session will explore how charities should be communicating to their younger audiences through social channels and what language to use.