Does video have an image problem?
Digital content campaigns are often seen purely as a brand awareness tool, but they can also generate fundraising results. Child Bereavement UK will explore how they created powerful digital content that delivered on brand awareness and donor recruitment, Be Inspired films will share the latest research findings on the key ingredients that make people share video content along with insights into better storytelling.
10:50 ‘OneMoreMinute’ campaign – Jane Keightley, Director of Communications, Child Bereavement UK
11:20 Joint Q&A