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Does video have an image problem?

Case Studies and Q&A

This session is aimed at mid-level marketing, communications and digital fundraisers and their teams

Does video have an image problem?

Digital content campaigns are often seen purely as a brand awareness tool, but they can also generate fundraising results. Two charities will explore how they created powerful digital content that delivered on brand awareness and donor recruitment.

10:50 ‘OneMoreMinute’ campaign – Jane Keightley, Director of Communications, Child Bereavement UK

11:05 Presentation

11:20 Joint Q&A