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Developing supporter journeys through marketing automation

Practical Talk, Case Study and Q&A

This session is aimed at all levels of major gifts fundraisers

Developing supporter journeys through marketing automation

In an era of digital distraction, charities must show their supporters some love to keep them engaged with their cause. Email can be a great channel for this, but batch-and-blast no longer rises to the challenge.

Adestra will be joined by a leading charity to talk through the challenges that they faced and how they developed an automated campaign to improve supporter experience, engagement and donations.