CRM: A legacy from the past or essential for the future?
A good Constituent Relationship Management (CRM) solution has been the backbone back-office tool for any charity that has succeeded over the last 20 years. When used properly it has transformed the way that charities operate. But will this always be the case?
Hear from Rob Gethen Smith, Director for customer engagement at Blackbaud, on the role of CRM as a key enabler in the digital age.