Find your content sweet spot- how to use content marketing to fuel your fundraising
This talk is designed to explore the development of content that engages audiences – even with the challenging subject of legacy giving. It uses examples from both within and without the third sector to explore the changing relationship between creativity, data, audience participation and digital channels.
•Activation: Content that encourages action, conversation and participation
•Engagement: How can we use digital campaigns to inspire people to think about leaving a gift in their Will?
•Insight: Understanding your audience and using data and insight to inform campaigns
•Inspiration: Examples of successful digital engagement content from charity and other sectors