Case Studies and Q&A: GDPR D-Day is upon us – adapting to change
There has been a lot of speculation over the impact of GDPR on the fundraising model; will charities see a significant decline in their individual giving income? Will there be a renewed focus on retention as opposed to acquisition? Will major donor giving suffer given the rules around profiling and wealth screening?
Hear from two charities on how they are shifting their models to offset the risks posed by GDPR.