Building a digital fundraising strategy
In any charity marketing campaign, it’s vital to reach your ideal donor in the right place at the right time.
In this session, Accord’s Digital Director David Taylor will pinpoint the key digital channels in the supporter journey to help you increase awareness of your charity and turn consideration into action – and, in turn, donations! Using data to drive decisions, David will discuss the importance of tracking your success in real-time, sharing up-to-date insight for producing a winning charity marketing formula. By the end of the session, you will gain a deeper understanding of how vital a strategic digital fundraising strategy is to connect with supporters and drive donations.