thirdsector    thirdsectorjobs

Being brave – creating controversial campaigns that pack a punch

Being brave – creating controversial campaigns that pack a punch

Alex Smith, Founder of Harrison’s Fund will talk about how to use controversy to generate awareness and support for your cause. This talk will look at the Harrison Fund’s marketing journey; from the original ‘shock’ effect to using data driven advertising to achieve better targeting to achieving a sustainable long term campaign strategy with controversial messages at their core.