All Digital Sessions
Day 1
22 May 2018
15:40 - 16:30
Consent vs Legitimate Interest- latest thinking & practical approaches
The EU General Data Protection Regulation coming into force on 25 May has been plaguing the industry since its announcement in 2016. One thing is clear- solving the problem of consent is a top priority for charities. The challenge facing fundraisers is to determine whether to use legitimate interest or to take a fully opt-in approach and risk a steep decline of data. But it isn’t all doom and gloom, using permissions can also be used to drive engagement and donor retention. Advanced will provide delegates with a short summary... Read More
Day 2
23 May 2018
10:50 - 11:30
Building a digital fundraising strategy
In any charity marketing campaign, it’s vital to reach your ideal donor in the right place at the right time. In this session, Accord’s Digital Director David Taylor will pinpoint the key digital channels in the supporter journey to help you increase awareness of your charity and turn consideration into action – and, in turn, donations! Using data to drive decisions, David will discuss the importance of tracking your success in real-time, sharing up-to-date insight for producing a winning charity marketing formula. By the end of the session, you will... Read More
10:50 - 11:30
10:50 - 11:30
Leveraging Facebook and Instagram to Discover New Monthly Donors
Your organization has invested time and resources into a social media strategy. How do you measure its ROI? And even if you are successful in generating traffic, how do you convert those “likes” into monthly donations? This session will give you the tools you need to get more monthly donors through Facebook and Instagram. Join Social Blue as they draw on case studies to reveal winning tactics for each stage of the process from lead to monthly donor. Learn how you can expand your donor database by using scalable lead... Read More
12:00 - 12:40
12:00 - 12:40
New thinking. Using insight to achieve your charitable purposes
Andy Campbell, Head of Product – The Access Group123
Andy Campbell, Head of Product – The Access Group
14:20 - 15:00
Fundamentals of crowdfunding
Crowdfunding is the buzzword of the moment but what is it and how can your charity embrace it to raise more money? Join the crowdfunding experts from JustGiving for a workshop on the tried and tested techniques they’ve seen work on the fundraising platform. This practical and hands on workshop will provide lots of inspiration for campaigns that you could launch this year. Takeaways will include: Step-by-step guidance on how to create a crowdfunding campaign Break into small groups to explore the types of campaigns that work well, and the... Read More
15:30 - 16:10
15:30 - 16:10
15:30 - 16:10
Get it right the first time: How not to waste money on your digital tools
Every part of charity work, from fundraising to project delivery, is becoming digital, but organisations rarely choose the right tools the first time round. Whatever it is — your website, your donor database or your project management platform — making the right choice and knowing how to properly leverage it can mean the difference between amplifying your impact with technology and simply squandering hard-earned resources. This workshop will teach attendees a process which leaders and teams can use to select, implement and get the most out of their technology. Attendees... Read More
