All Community & Volunteering Sessions
Day 1
22 May 2018
Day 2
23 May 2018
10:50 - 11:30
Building a digital fundraising strategy
In any charity marketing campaign, it’s vital to reach your ideal donor in the right place at the right time. In this session, Accord’s Digital Director David Taylor will pinpoint the key digital channels in the supporter journey to help you increase awareness of your charity and turn consideration into action – and, in turn, donations! Using data to drive decisions, David will discuss the importance of tracking your success in real-time, sharing up-to-date insight for producing a winning charity marketing formula. By the end of the session, you will... Read More
10:50 - 11:30
10:50 - 11:30
Leveraging Facebook and Instagram to Discover New Monthly Donors
Your organization has invested time and resources into a social media strategy. How do you measure its ROI? And even if you are successful in generating traffic, how do you convert those “likes” into monthly donations? This session will give you the tools you need to get more monthly donors through Facebook and Instagram. Join Social Blue as they draw on case studies to reveal winning tactics for each stage of the process from lead to monthly donor. Learn how you can expand your donor database by using scalable lead... Read More
14:20 - 15:00
14:20 - 15:00
Fundamentals of crowdfunding
Crowdfunding is the buzzword of the moment but what is it and how can your charity embrace it to raise more money? Join the crowdfunding experts from JustGiving for a workshop on the tried and tested techniques they’ve seen work on the fundraising platform. This practical and hands on workshop will provide lots of inspiration for campaigns that you could launch this year. Takeaways will include: Step-by-step guidance on how to create a crowdfunding campaign Break into small groups to explore the types of campaigns that work well, and the... Read More
